Personalized Web-to-Print

Elanders produces personalized, unique brochures on-demand that are sent home to customers who have visited a premium car dealership.

As sales processes are increasingly going digital, fewer catalogues and brochures are being produced. However, new opportunities are opening up for smart, personalized web-to-print solutions. For example, Elanders produces personalized, unique brochures on-demand that are sent home to customers who have visited a premium car dealership. The customer’s name is printed on the cover, and all photos and information are tailored to his or her dream car.

If it’s red with a black leather interior, and a hubcap design with narrow spokes, then that’s the car featured in the brochure, along with all the customer-specific configuration details and the dealership’s offer.

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