Customer segments

Customer segments that show a long-term growth


Elanders divides its customers into six segments according to the industry they work in: Automotive, Electronics, Fashion, Health Care, Industrial and Other. The Group strives to maintain a balanced spread between the segments and a good customer mix within each segment. This diversification makes the Group more resilient to business cycle fluctuations, swings in demand and global crises.

Automotive

Automotive


The ongoing transition toward electrification, autonomous vehicles and climate neutrality brings significant challenges for the Automotive industry. Brand owners want to focus on their core business and therefore place high demands on their supply chain in terms of quality, reliability and sustainability.

15%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M Low Red Negative

Growth prospects:
Low

M High Red Negative

Business cycle sensitivity:
High

Electronics

Electronics


The consumption of electronics is increasing, both in business and among private consumers. This includes everything from computers, surveillance systems, televisions and data centers. At the same time, requirements for resource efficiency and sustainability are increasing, placing higher demands on manufacturers and suppliers to offer environmentally adapted and circular solutions.

26%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M High Green Pos

Growth prospects:
High

M Medium Blue

Business cycle sensitivity:
Medium

Fashion

Fashion


E-commerce continues to play a significant role in the fashion industry, where many customers seek a partner capable of taking comprehensive responsibility and becoming part of both their e-commerce and overall business. As e-commerce grows, the need for efficient returns handling, recycling, and reuse also increases – areas that are central to creating a sustainable and circular supply chain.

24%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M High Green Pos

Growth prospects:
High

M Medium Blue

Business cycle sensitivity:
Medium

Health Care

Health Care


Customers within Health Care operate in a highly regulated industry experiencing strong growth, driven by an aging global population, an increase in lifestyle diseases, and rapid technological development. Quality requirements for processes and management are often extremely high, creating significant opportunities for suppliers capable of delivering quality-assured and reliable solutions.

5%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M High Green Pos

Growth prospects:
High

M Low Green Pos

Business cycle sensitivity:
Low

Industrial

Industrial


Industrial manufacturers require low manufacturing costs, high product quality, short lead times and high delivery precision. Logistics plays a crucial role throughout the entire value chain, from production aftermarket services, and is a key factor in achieving these requirements. A reliable and well-optimized supply chain in all the way to the end customer increases efficiency in the manufacturing process.

13%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M Medium Blue

Growth prospects:
Medium

M High Red Negative

Business cycle sensitivity:
High

Other

Other


The customer segment Other includes customers within online print, publishing, and fast-moving consumer goods (FMCG). Online print continues to see rising volumes, especially in individually customized printed matter ordered online. Publishing customers increasingly demand flexible and digitally integrated solutions, while FMCG customers often require flexibility and rapid adaptability from their logistics partners.

17%

Approximate share of Group net sales.
(As a percentage of total net sales FY 2025.)

M Medium Blue

Growth prospects:
Medium

M Medium Blue

Business cycle sensitivity:
Medium